"28 years old Edouard Adam cares greatly for his vineyards’ ecosystem, paying special attention to the natural flora and fauna, allowing them to thrive and grow freely throughout the vines. With such a holistic approach, there are no chemicals used in the gardening, and grapes remain with their stems through the vinification to give a full picture of his work. He says: “je me fais chier à faire pousser des raisin sur des grappes, c’est pas pour égrapper,” which politely translates to: “I don’t grow grapes on the vines just to have them be destemmed.

The name Mada is a palindrome of his last name, Adam, and he is still laughing at how clever he thinks he is. Adam dreams of owning more land to produce more wine, but, in the meantime, has settled for schmoozin’ with the local organic grape farmers — although, he will insist on destemming the purchased fruit" -Diversey Wine